American Horse Publications (AHP) is a non-profit association established in 1970 to promote better understanding and communications within the equine publishing industry.
Issue link: http://www.epubxmag.com/i/530004
26 BUSINESS SINGLE ADVERTISEMENT 18 entries 1st Washington International Horse Show Finally, Something Both Parties Can Agree On Linas Virbickas, Beth Stewart, Blair Staruch, The Agency, Discovery Communications Shelli Breidenbach, Photographer July to October 2014 Elegant, beautiful image. Typography is understated, yet easy to read and comprehend. Rich blue background is sophisticated and works well to support the photography. Headline copy is clever and connects to the event locale perfectly. 2nd Freedom Health/SUCCEED The Truth is in Here Patrick Warczak, Jr., Creative Director/Copyrighter Andy Knight, Writer/Concept Ellen Flint, Graphic Designer Summer 2014 Photographic imagery is certainly attention-getting. Headline is perfect tie-in to guide viewer to read the copy and understand the product benefits and claims. White background unifies the elements and keeps the overall composition "clean". Copy is succinct and informative. 3rd Manna Pro The Right Nutrition for Working Mothers Geile/Leon, Designer February 2014 Dynamic composition and angles. Interesting cropping of logo. Transparency and shading techniques help to unify the elements. Photo choice reinforces headline messaging. Honorable Mention SmartPak ColiCare $7,500 Sara Florin, Creative Director October 2014 Beautiful photograph pulls viewer into ad. Limited color palette reinforces product branding. Clean composition and arrangement of elements. Graphic treatment of headline supports messaging and product offering. Copy is succinct and easy to understand. W.F. Young UltraShield EX Molly O'Brien, Marketing Communications Manager Paul Hill/Martino Flynn, Creative Supervisor April 2014 Clever headline clearly reinforces product features. Use of black color relates to product branding and to product usage. Website band works well to showcase the URL and to visually tie the copy block to the product hero photograph. BUSINESS ADVERTISEMENT CAMPAIGN 4 entries 1st Ariat International Know Where You Stand Liz Bradley, Ariat: Global VP of Marketing Chuck McBride, Cutwater: Founder/Chief Creative Officer February 2014, First publication date Ariat couldn't have presented themselves more professionally than they did in this ad campaign. The form of these famous equestrians modeling the popular Ariat boot is narrative and evocative. The simple, graduated background in all these images is perfect. The understated typographical treatments help ensure the fact that the product in these designs is the focal point. Advertisements don't get much more successful than this. BUSINESS EQUINE-RELATED ENEWSLETTER 3 entries 1st SmartPak SmartPak eNewsletter Carey Kegel, Email Marketing Manager Laura Pola, Web Marketing Project Manager September 2014 and November 2014 I love the landing page of the September issue's emotional plea for online engagement. That will really grab your readers. The November newsletter is informative, easy to read, and has interesting articles. BUSINESS DIVISION